Here’s another idea: It doesn’t really matter where Alex came from, or how he got there, because the Web only presents us with degrees of fiction. Others would say no because Alex, at this point, is a bona fide, Ellen-endorsed cultural phenomenon, independent of his shadowy origins. Near the end, though, Caitlin gets philosophical:ĭoes it matter if Alex from Target was born or made? A lot of sneering armchair critics would probably say no - that this is all vapid, fleeting and painfully teenage, and none of it matters in any capacity. (That said: Teenage girl fandom, as she astutely notes, is a hugely powerful and underappreciated force w/r/t Going Viral & in general.)
Caitlin Dewey’s latest post at The Washington Post’s Intersect blog-” The Alex from Target marketing hoax was itself a marketing hoax, because everything on the Internet is a lie“-at first appears to be a (very good!) memesplain of a thing so dumb I’ll just link to Caitlin’s earlier ‘splain.
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